Spotify founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013

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Spotify founder and CEO Daniel Ek was not too long ago named probably the most highly effective individual within the music enterprise by Billboard journal

Spotify is reportedly contemplating a direct itemizing on a inventory market as an alternative of taking the same old route of holding an preliminary public providing.

The transfer, wherein the music streaming firm would merely register its shares on a public change and allow them to commerce freely, is comparatively uncommon.

Many know-how startups going public have thus far averted it as a result of they should adjust to quarterly reporting guidelines with out bringing in contemporary funds.

Spotify declined to remark.

The Swedish agency is reportedly aiming for a valuation of greater than $10bn (£8bn).

The music service was based greater than a decade in the past and now has more than 50 million paying subscribers.

This week it additionally signed a new long-term licensing deal with Common Music Group, the world’s largest file label.

Spotify, which incorporates TPG and Goldman Sachs amongst its main traders, has but to launch its 2016 monetary outcomes.