Shares in Sony have climbed 1.7% after the newest instalment of the Spider-Man movie franchise beat expectations on the North American field workplace.
Spider-Man: Homecoming raked in $117m (£91m) in its opening weekend, topping trade estimates of $80-$110m.
Sony Footage, which owns the movie rights to the Marvel comedian character, stated the determine was the second largest in its historical past, behind Spider-Man three.
It comes amid a sluggish summer season on the US field workplace the place takings are down eight%.
In Homecoming, Spider-Man’s alter ego Peter Parker, performed by British actor Tom Holland, has to juggle his highschool tasks along with his secret life as a masked vigilante.
He quickly encounters Adrian Toomes, a villainous arms vendor performed by Michael Keaton, who has his personal alter-ego within the type of wing-sporting marauder Vulture.
The movie value $175m to supply and has already grossed $250m in world gross sales, in accordance with on-line database boxofficemojo.com.
A lot consideration has been paid its profitable advertising and marketing marketing campaign, which closely featured the superhero Iron Man, performed by Robert Downey Jr, who serves as Spider-Man’s mentor within the movie.
That adopted a 2015 deal between Sony and Walt Disney which allowed the web-slinger to seem alongside fellow Marvel Comics characters on display screen.
Tom Holland is the third actor to play Spider-Man in 15 years, following Andrew Garfield and Tobey Maguire.
The movie’s success comes regardless of a sluggish summer season on the North American field workplace which impacted beforehand dependable franchises similar to Transformers and Despicable Me.
General, summer season field workplace takings stand at round $2.3bn, eight% decrease than final yr.
Nonetheless, year-to-date takings are on a par with 2016, after motion pictures similar to Magnificence and the Beast and The Destiny of the Livid did nicely within the first half of 2017.