A Lidl supermarket sign

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AFP

Lidl has overwhelmed Waitrose to grow to be the UK’s seventh largest grocery store chain, in line with newest grocery market share figures.

The German low cost meals retailer has elevated its market share to five.2%, up by zero.7% year-on-year, Kantar Worldpanel reviews.

Households are driving its gross sales as they have a tendency to purchase extra gadgets in a single grocery store go to, Kantar stated.

With 5.1% market share, Waitrose has been pushed into eighth place.

“Ten million households visited [Lidl’s] increasing community of shops throughout the previous 12 weeks, with alcohol and contemporary produce performing notably effectively because the retailer elevated gross sales by 18.9% total,” stated Fraser McKevitt, head of retailer and client perception at Kantar Worldpanel.

“Lidl is rising gross sales 40% quicker with households than with households with out kids.”