Irn Bru maker AG Barr is to chop the quantity of sugar in a few of its finest recognized manufacturers, forward of a authorities crackdown on the fizzy drinks business.
The Cumbernauld-based firm, which additionally makes Rubicon and Tizer, stated it was “accelerating its long-standing sugar discount programme”.
Greater than 90% of its portfolio will include lower than 5g of complete sugar per 100ml by this autumn, it added.
The UK authorities plans to introduce a levy on sugary drinks in April 2018.
The Comfortable Drinks Trade Levy (SDIL) can have two bands within the UK – one for smooth drinks with greater than 5g of sugar per 100ml and the next one for drinks with greater than 8g per 100ml.
Ministers hope the transfer will assist sort out the nation’s weight problems drawback.
Previously yr, the corporate has launched two new drinks – Irn Bru Xtra and Rubicon Spring – each of which include no added sugar.
In a inventory market announcement, AG Barr stated its reformulation programme would see Irn Bru’s sugar content material “lowered consistent with altering client tastes and preferences”.
Chief govt Roger White stated: “Proof reveals that customers wish to scale back their sugar consumption whereas nonetheless having fun with nice tasting drinks.
“We have responded by considerably lowering sugar throughout our portfolio in recent times, by way of reformulation and innovation.
“As we speak’s announcement builds on this progress and we are actually increasing our profitable sugar discount plans to incorporate our iconic Irn Bru model.”
He added: “We’ll proceed to answer our shoppers and adapt to their altering preferences, providing nice tasting merchandise which are proper for this era of shoppers and the subsequent.”